Using Professional Translation Services for Marketing

When choosing a marketing strategy for any product, most do not recognize the importance if using verbiage or names that will be pleasing to the global arena…not just locals. That is, if you have an interest in selling your product in any other country than your own.

Using a Spanish translation service or really any professional translation service would be essential. This way you don’t ensure the same issues many other companies have already endured. For example, Nissan named one of their cars “Pixo.” They were unaware that in Castilian Spanish the word is meaningless, but for those who speak Catalan, pixio is the infinitive word pixar conjugated in the first person. Pixar means ‘to urinate.’ Pixio means ‘I urinate.’ In Galician pixo translates to a more vulgar term of the male anatomy.

A translation service agency can not only offer localization and document translation services, but can also consult in global marketing strategies. By the way, Nissan never did change the name of their car.

Work with a professional translation service agency or for marketing to the Spanish market, a Spanish translation service. Contact IU today.